Product Animation – 6 Reasons to use Animation for Branding

Marketing teams- always in search of fresh intuitive, captivating and creative strategies to impress the viewers about their products and services. Animations helps to impress viewers in explain complex concepts simplified, visually appealing and implementing colour psychology.

Video marketing is a highly emerging and a powerful addition tool for marketing. It is versatile, flexible and profitable digital marketing content as it keeps the engagement factor to the maximum. Animated illustrative and explainer videos are very popular as they have a significant impact over the views with least resources.

Provoke Engagement :

Marketing contents needs to be engaging, captivating and impressive to viewers. It educates about the contents of products and services. Animations are flexible and impressive on utilization of engaging story board. This explains the details of products and services with visual illustrations to convey the content effectively.

Complex Concepts – Simplified

Branding animations visually represents the concepts of products, services and contents on discussion and is also an effective way to connect with the customers in a personnel level. Impact of Visual messages are exponentially higher than audio and textual messages. Complex technical and intelligent stuffs can be simplified as energetic simple story board to make the customers understand with ease.

Connect with Customers :

Impression factor for Type A, Type B and Type C – customers are different. To engage all types of customer, marketing team develops strategic planning with common content or multi-level content. As animations are flexible and cyclable – contents can be developed with parallel story board to engage the viewers.

Visual illustrations are Effective :

Visual illustration using animations has 68% higher engagement and impact than audio and textual illustrations. Effective story board enable to create simple and engaging animations to explain and educate complex technical and product details in simple and easiest way possible.

Competitive Advantage :

Animated branding animations provides a posh and superior level of marketing over the competitions. As most of the animated content are made at least 80% of authentic content, they are considered to be reliable source of information to the viewers. Highly engaging content and quality rendering in hand with colour and strategic marketing psychology helps to get the best output to cover the maximum range of viewership and customer engagements.

Time & Cost Effective :

Product and Service based Branding animations eliminated the outdoor shooting costs, setup cost, voice recording and other expenses involved. Many visual contents like combustion of engine, working of pumps inside the volute cannot be shot in real life, these are possible using animations. Impossible insight contents and branding contents can be rolled and rendered with engaging screen play in a parallel and queuing render methodology to reduce the time consumption and also in reduced cost.

Conclusion :

We at, Graphler Technology Solutions provide Product Animation Services, Engineering Animation Services etc. We are also in 3D to 2D Conversion Services, we offer the best solutions to build, develop and optimize the products.